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TOUS les JOURS targets further US expansion following sales growth

The bakery café chain has credited its franchise partners for increased trading in its third quarter as it seeks to reach 100 US stores next year

South Korean bakery café chain TOUS les JOURS launched in the US in 2004 | Photo credit: TOUS les JOURS


The US division of TOUS les JOURS has achieved total system sales growth of 22% in its third quarter following the steady expansion of its franchise network. 

The South Korean bakery café chain, which launched in the US in 2004, said same-store sales in the country grew 8% compared to the same period in 2021.  

TOUS les JOURS USA ended the quarter with two new outlets and 52 signed store agreements that will expand the brand’s presence to the US states of Alabama, Indiana, Minnesota, Nevada, Ohio and Utah. It now operates 80 locations across the country.   

With a new corporate flagship store slated for 2023, the chain said it plans to accelerate growth and reach its 100-store milestone in the US next year. 

“We are extremely pleased with the growth we’ve experienced throughout the year, including the third quarter, which we can proudly attribute to the commendable efforts of our many dedicated franchise partners and their hardworking teams. As we expect 2022 to be another successful year for TOUS les JOURS, we look forward to riding the wave of Q3 growth momentum through the end of this year, deep into 2023 and long into the future,” said Tony Hunsoo Ahn, CEO, TOUS les JOURS USA. 

Founded in 1997, TOUS les JOURS operates over 1,650 stores globally. 

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