Acquiring the Dutch instant coffee company will strengthen the Swiss coffee trader’s foothold in Europe as it seeks to become the ‘leading sustainable farm to roaster coffee company in the world’
Sucafina said the partnership will provide added value for customers of both companies | Photo credit: Amr Taha
Geneva-based sustainable coffee trader Sucafina has acquired a majority stake in Dutch instant coffee company TB Brown.
Founded in 2004, TB Brown sources and packages private label instant coffee products for the European vending and retail industries.
The company, which is headquartered in The Netherlands and has a production factory in Hungary, currently distributed across 22 European markets.
Sucafina said the partnership will provide added value for customers of both companies by blending its ‘global experience’ with TB Brown’s ‘regional know-how’.
“I am delighted to welcome TB Brown to the Sucafina family. Sucafina and TB Brown are closely aligned around the goals of growing an instant coffee business model regionally and globally. I am confident that together we will continue to deliver stakeholder value as we work to achieve our vision to be the leading sustainable farm to roaster coffee company in the world,” said Nicolas Tamari, CEO, Sucafina.
TB Brown Managing Director Henry van Zutphen echoed Tamari’s comments, stating that the partnership will help the company become Europe’s foremost sustainable private label instant coffee supplier.
van Zutphen will continue to lead TB Brown post-acquisition.
Sucafina operates across Europe via several regional divisions, as well as its specialty coffee subsidiary, Sucafina Specialty, and Beyers Koffie NV, a Belgium-based coffee roaster which distributes capsules, beans, pads and packaged coffee predominantly for private brands.