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Scooter’s Coffee opens new US headquarters to drive innovation and growth

Nebraska-based Scooter’s Coffee is seeking to provide additional support for its expanding franchisee network across the US, where the drive-thru operator is targeting 800 stores by the end of 2023

The new Omaha headquarters will offer a modern, collaborative working environment | Photo credit: Scooter’s Coffee


Scooter’s Coffee has relocated its Nebraska headquarters in a move that it says will enhance the company’s collaboration and innovation goals. 

The drive-thru coffee chain said its new headquarters in Omaha will offer a modern, collaborative working environment for Scooter’s Coffee’s staff, franchisees and visitors.  

The 100,000sq ft office building will house several core departments, including operations, marketing, human resources, finance, IT and legal, which will provide additional support for Scooter’s Coffee’s franchisees across the US. 

The space was modelled on the company’s ‘entrepreneurial spirit, family-feel and core values’, Scooters added. 

The company’s former headquarters will remain open to support Scooter’s Coffee’s affiliated internal roasting and packaging operations.   

“As Scooter’s Coffee continues its commitment to intentional growth, it’s critical to keep our Core Values of Integrity, Love, Humility and Courage at the heart of what we do. Collaboration, connections and our working relationships form a foundation of trust that inspires our employees to thrive, innovate and propel Scooter’s Coffee forward,” said Mikala Friedrich, Vice President of Human Resources, Scooter’s Coffee. 

Scooter’s Coffee has achieved rapid growth over the last 12 months, with World Coffee Portal research showing the company increased its store count by 25% in the 12 months to August 2022 to reach 490 outlets. 

With the company set to reach 600 stores by the end of 2022, Scooter’s Coffee is now targeting 800 locations by the end of next year and 1,000 locations in 2024. 

Drive-thru is a popular coffee shop format in the US and gained further traction during the pandemic when consumer demand for convenience soared.  

In August 2022, Oregon-based Dutch Bros announced reaching two milestones in its second quarter – surpassing the 600-store landmark and exceeding $1bn in systemwide sales for the 12 months ended 30 June 2022 – further highlighting the potential for drive-thru operators heading into 2023.

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