| India

Dunkin’ India targets younger consumers with revamped coffee menu and stores

Dunkin’ says there are significant growth opporunities in the ‘thriving’ Indian market as the brand  shifts its focus to younger coffee consumers

Dunkin' India is introducing an improved coffee menu with a range of cold espresso beverages | Photo credit: JFL


 

Dunkin’s Indian franchisee Jubilant FoodWorks Limited (JFL) has launched a new store design as part of strategy to attract younger consumers and showcase its revamped coffee menu. 
 

The redesign, developed in partnership with US design group Landor & Fitch, has been rolled out at Dunkin’s Skymark One location in Noida. Dunkin’ India will soon launch its new identity in all stores across Delhi. 


JFL, which currently operates 24 Dunkin’ outlets across India, said the redesign caters to growing demand for high-quality café experiences and premium beverages across the country. As a result, the company is also introducing an improved coffee menu with a range of cold espresso beverages. 


“Dunkin’ is embarking on a new journey, and will cater to ever changing consumer trends, offer more international choices, and move to cold espresso beverages. The entire brand overhaul reflects our intent to be a young-at-heart, go-to coffee destination. The coffee retail category is constantly expanding, and Dunkin’ will continue to innovate fast and will strive to serve the best coffee and bakery products to our consumers,” said Sameer Khetarpal, CEO, JFL. 


JFL launched Dunkin’ Donuts in India with a store in New Delhi in April 2012. 
 

“The thriving Indian market represents significant growth opportunities for Dunkin’ and the broader Inspire portfolio, and we are confident that our iconic, differentiated brands are well positioned to meet local consumer preferences. Working alongside exceptional licensees like Jubilant FoodWorks, who have deep-rooted expertise in India and emerging markets, we look forward to expanding our restaurant footprint in India in the years to come,” said Michael Haley, Managing Director of International Markets, Inspire Brands. 


Dunkin's new store design comes amid growing competition in the Indian branded coffee shop market, with several international chains vying for market share of the premium coffee segment. 


In October 2022 Starbucks, which operates 300 outlets across 36 cities in India, opened its first Reserve store in the country in Mumbai. 


The following month, UK-based Costa Coffee’s Indian franchise partner reported 134% year-on-year sales growth in its second quarter. Devyani International Limited currently operates 88 Costa Coffee stores across India. 


Meanwhile, Tim Hortons recently announced plans to open 120 stores in India in the next three years. The Canadian coffee chain currently operates six outlets in India, with a further three locations set to open by the end of 2022. 


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