The Panera Brands-led coffee launches its first franchised location in the US, a drive-thru outlet catering to growing demand for convenience and speed
The new location is a Caribou Cabin design which operates a smaller footprint and drive-thru focused model | Photo credit: Caribou Coffee
Minnesota-based Caribou Coffee has opened its first US franchise location in Ohio.
The store is the first of a multi-unit agreement with franchisee Mike Mariola Restaurants, which plans to develop Caribou Coffee outlets in Columbus, Dayton, and Cincinnati.
Seeking to introduce its international franchise business model to the US, Panera Brands-led Caribou Coffee launched its domestic franchise programme in October 2021.
In July 2022, the coffee chain appointed Matthew Walls as its first Chief Franchise Officer to oversee the brand’s domestic and international franchise businesses.
“We've been anticipating the day when we could welcome guests to Caribou's first US-based franchise location. We couldn't be more excited to work with Mike and his team who have built such a strong reputation in the hospitality industry throughout Ohio. They are incredible operators and are dedicated to delivering Caribou's purpose of creating day-making experiences for our guests,” said Walls.
The new location in Wooster, Ohio, is a Caribou Cabin design which operates a smaller footprint and drive-thru focused model than traditional Caribou Coffee outlets. The concept is aimed at meeting increasing consumer demand for convenience and speed.
Founded in 1992, Caribou Coffee has 470 US locations and 282 franchised outlets across nine international markets, including Kuwait, Qatar, Saudi Arabia, Turkey and the United Arab Emirates.
Mike Mariola Restaurants also operates four-strong US burger chain The Rail, The City Square Steakhouse and the Mariola Italian restaurant, all of which are based in Ohio.