| Hungary

Romania's 5 to go set to enter the Hungarian market in 2022

The Romanian coffee chain has announced plans to open its first store in Hungary, its fourth European market

5 to go is the largest coffee chain in Romania, with a market share of 48.7% at the end of 2021 | Photo credit: 5 to go

Romania’s 5 to go has announced it will enter the Hungarian market with an outlet in Budapest scheduled to open in June 2022. 

First launched in 2015, the value-focused coffee chain with a novel ‘fixed price’ operating model, hopes to open five cafés in the country through the local franchisees by the end of the year.

5 to go reports that it has opened an average of 16 units per month in 2022, with 64 sites added so far this year and 17 in the process of being refurbished.  

5 to go is the largest coffee chain in Romania, with a market share of 49% at the end of 2021. It currently operates in 280 locations across 34 cities in France, Belgium and the UK.

"We have set bold goals for 2022, and the beginning of the year has come with positive signals, which make us believe with even greater intensity that we will end this year at least with a 100% goal - 200 units open on the plan local. A great achievement of this year is the shaping of the international business model. We have defined this model, already successfully launched on three international markets - France, Belgium and Great Britain -, soon to be launched in Hungary as well", said Radu Savopol, co-founder of 5 to go.

World Coffee Portal data estimates the total Hungarian branded coffee shop market exceeds 410 outlets, with a decrease of 7 net stores over the last year at an annual growth rate of -1.7%. It is the 16th largest market in terms of outlets across Europe.

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