Houston-based FreshBrew has announced a $10m investment in specialty coffee roasting and production following the sale of its vending division in 2021
Construction to transform FreshBrew's 40,000 sq. ft. of vending space is underway | Photo credit: via Shutterstock
Private-label coffee and tea producer FreshBrew has announced a $10m investment into its specialty coffee roasting and production divisions.
The investment will expand current roasting production and will fund additional extraction, bottling and canning capabilities, with the works slated for completion in early 2023.
Construction to transform FreshBrew's 40,000 sq ft former vending space to allow for extraction, bottling and canning production in-house is already underway and an additional 25,000 sq ft of space has been acquired, creating a combined total of 140,000 sq ft for the roasting plant and warehouse.
Production is expected to increase to 45 million kilograms annually once the extracting, bottling and canning services and additional roasting capabilities are fully implemented.
"FreshBrew remains committed to providing our customers with the highest quality product and technology-driven services while continuously expanding our product lines and meeting increasing demand from our national clients. As we look towards the future, we are energised and excited to continue to provide innovative total beverage solutions to many of the country's largest convenience stores, quick service restaurants and foodservice industries," Al Ansari, CEO, FreshBrew.
FreshBrew recently sold its vending division to Compass Group North America
, an agreement the Houston-based company said would enable it to refocus efforts and resources on the expansion of its coffee, tea and extract product lines.
FreshBrew has since upgraded its existing coffee roasters and purchased two additional units, with packing lines increased to 25 to accommodate increased demand. The company's tea lines have also been expanded with the addition of sweet tea products.