The London-based software platform, which enables more efficient digital ordering and delivery operations for cafés and food outlets, will use $30m new investment to upgrade its data and reporting features and expand its customer base across Europe
London-based Vita Mojo counts GAIL’s Bakery, Le Pain Quotidien and LEON among its 130 customers | Photo credit: Vita Mojo
Hospitality-focused software provider Vita Moja has raised $30m to refine its product and expand into new markets, with plans to double its staff headcount over the next 12 months.
The London-based software company, which counts GAIL’s Bakery, Le Pain Quotidien and LEON among its 130 customers, said that its platform offers an integrated system for outlets to manage their core ordering operations, such as digital orders and kitchen management.
Food and beverage outlets have seen delivery and takeaway orders increase during the pandemic, with consumer preference for both out-of-store models set to remain despite in-store dining returning to normalcy across most of Europe.
Vita Mojo says that the pandemic, alongside current supply-chain disruptions and labour shortages in the hospitality industry, has ‘dramatically changed’ how stores operate. It argues that it can play a significant role in tackling the issues by reducing staff numbers in restaurants.
The company, founded in 2015, promotes that its customers achieve a 35% increase in average order value and an average reduction in labour costs of up to 40%.
“This investment will accelerate our product roadmap, as well as help upgrade our data and insights features and grow our client success, product and engineering teams. We’re on track to double our headcount over the next year, with the majority of our recruitment focused on taking our client support to the next level,” said Stefan Catoiu, COO, Vita Mojo.
The funding round was led by global technology investment firm Battery Ventures.