The fast-food chain is seeking to capitalise on Australian demand for drive-thru coffee with the nationwide roll-out of its Jack’s Café brand
The rollout of Jack's Café within Hungry Jack’s existing stores follows several successful regional trials | Photo credit: Hungry Jack's
Australian restaurant chain Hungry Jack’s has announced the national rollout of 410 Jack’s Café outlets, following a successful trial earlier this year.
A statement from the fast-food operator, which trades as Burger King outside of Australia, said that Hungry Jack’s had invested $20m into state-of-the-art equipment and rigorous training to deliver the ‘best coffee experience possible’.
Located within Hungry Jack’s existing stores, the nation-wide outlet rollout follows several successful regional trials of the concept.
Hungry Jack’s CEO Chris Green said that the company, which has trained 5,000 baristas for the cafés, is focusing on consumer demand for drive-thru coffee and is targeting opportunities within the country’s premium and specialty coffee market, which has been ‘huge growth area in Australia for 15 to 20 years’.
Green conceded that McCafé holds a dominant share of the drive-thru café market and that the Jack’s Café expansion was perhaps ’a little bit late’ but insisted that there remains a gap for the venture.
"Typically, a project of this size would take five to seven years, however we've managed to achieve this roll-out in two years to bring better coffee to Australians faster, and prove the coffee is better at Hungry Jack's," he said.
McDonald’s opened it first McCafé site in Melbourne in 1993, with the US chain incorporating the brand into the majority of its over 1,000 Australian sites. In 2021, McDonald’s reported that McCafé coffee was included in one in 10 of all McDonald’s orders.
Hungry Jack’s was founded in Perth in 1971 and operates 440 restaurants across Australia.