| Vietnam

Vietnam seeks to double the value of its coffee exports to $6bn by 2030

The Vietnam Coffee and Cocoa Association (Vicofa) is seeking to grow the value of Vietnamese coffee exports by increasing the share of processed coffee from 10% today to at least 25% by 2030, with a focus on the EU market

Traditional Vietnamese filter coffee 

Vietnam is seeking to grow the value of its coffee exports by taking a greater share of the global processed coffee market by modernising production and focusing on sales to the EU.

The Vietnam Coffee and Cocoa Association (Vicofa) says it wants to double the value of Vietnam’s coffee exports to $6bn by 2030 by increasing the proportion of processed coffee it exports, including instant brands, from 10% today to at least 25% by 2030.
“The Europe-Vietnam Free Trade Agreement (EVFTA) has opened up great opportunities for the domestic coffee industry. In the future, the ministry will develop its projects on exporting agricultural products to the EU, including coffee. At the same time, it will also have a strategy for Vietnamese agricultural products to enter large distribution systems in Europe,” said Vietnam’s Minister of Agriculture and Rural Development, Le Minh Hoan.
Hoan added that in order for Vietnam to achieve the goal, the country’s coffee industry also would need to “change production, harvesting and processing in accordance with climate change and green consumption on the world market.”
At present, Vietnam has 160 coffee roasting facilities, 11 coffee blending facilities and eight instant-coffee processing facilities. However, according to Vicofa, the number of instant-coffee processing plants relatively is low, with most operating below their designed capacity.
According to a press release, the Vietnamese state will support enterprises in building and developing coffee brands through campaigns on communication, image promotion, and training programmes on improving design ability.

Vietnam is the second largest producer of coffee in the world after Brazil, with Robusta accounting for around 95% of its annual output of 30.1 million 60kg bags.
In a further boost to Vietnamese coffee brands on the global stage, in 2021 the country’s largest coffee exporter, TNI King Coffee, announced plans to operate 100 coffee shops in the US by 2022.
Shortly after, fellow Vietnamese coffee chain Phuc Long Coffee & Tea opened its first US store in Garden Grove, California. Meanwhile Filipino hospitality group Jollibee Foods Corp has sought to grow the international store footprint of Vietnam-based Highlands Coffee.
In September 2021, Vietnam and Colombia pledged closer ties to promote coffee-based tourism in both countries.

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