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Krispy Kreme outlines ambitious 2026 growth targets

The US donut and coffee chain says establishing a flexible omni-channel model will enable further growth in the US and internationally

Krispy Kreme’s 2026 outlook is targeting revenues of $2.15bn and adjusted EBITDA of $315m | Photo credit: No Revisions


Krispy Kreme has set out its growth plans for the next four years at an Investor Day at its North Carolina headquarters. 

The US donut retailer and coffee chain said there is currently great potential to increase its presence globally, particularly through an enhanced e-commerce channel. 

Krispy Kreme, which currently operates over 1,800 branded coffee cafés globally, expects to sign up to five international development agreements per year. The company announced its most recent bricks-and-mortar market entry, in Jordan, in October 2022 and will also launch its first store in Jamaica early in 2023.   

Additionally, the company said it had made ‘impressive progress’ on its international expansion strategy, doubling global points-of-access – retail channels where its products can be purchased – in the past five years. Krispy Kreme is currently present in 30 countries worldwide. 

The donut and coffee chain is set to reach 11,700 global points of access by the end of this year and is targeting 18,500 points of access by 2026. 

The Charlottesville-based business remains on track to achieve revenues of $1.5bn for its 2022 financial year, with adjusted EBITDA of approximately $195m. 

Krispy Kreme’s 2026 outlook is targeting revenues of $2.15bn and adjusted EBITDA of $315m. 

“I am proud of the progress Krispy Kreme has made against our transformation strategy, solidifying our status as an iconic, globally loved sweet treat brand while creating significant opportunities for expansion and increased profitability. Our continued investments in building a flexible omni-channel model have driven sustainable, profitable top- and bottom-line growth, and will enable us to continue expanding in the US and international markets. I am incredibly excited about the path forward for Krispy Kreme and remain confident in our ability to execute against our growth drivers and deliver value for our customers and stakeholders,” said Mike Tattersfield, CEO, Krispy Kreme. 

In November 2022 Krispy Kreme cited the continued execution of its omni-channel strategy in North America as a key contributor to its $377.5m third quarter revenues

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