| Mexico

Dunkin’ targets growth in Mexico with new franchise partnership

The US donut and coffee chain is targeting younger consumers in Latin America with a new franchise agreement for Mexico City to offer consumers in-store, takeaway, drive-thru and delivery options

The new Dunkin’ outlets will provide in-store, takeaway, drive-thru and delivery options | Photo credit: Dunkin'

 

Dunkin’ has announced a new multi-unit license agreement for expansion across Mexico City and its greater metropolitan area.  


The Massachusetts-based donut and coffee chain will open an unspecified number of locations with restaurant and retail operator Moussali Group before the end of 2022. 


Moussali Group, owned by Frederic Moussali, is a quick-service restaurant operator which recently scaled MOYO Frozen Yogurt to more than 200 locations across Mexico, Costa Rica, and Colombia.  


The new Dunkin’ outlets will provide in-store, takeaway, drive-thru and delivery options. 


“We are excited to continue expanding Dunkin’s footprint in Latin America with our entry into Mexico City and the surrounding region. Dunkin’ is a strong fit for the Mexico market with runway for additional growth throughout the country. We look forward to working alongside Moussali Group, whose proven track record of successfully launching and scaling brands will help fuel the brand’s growth throughout the region,” said John Varughese, Chief Operating Officer of International, Inspire Brands. 


Dunkin’ first entered the Mexican market in January 2015 via a franchise agreement with the Mexican subsidiary of its existing US franchisee Sizzling Platter, LLC. The agreement targeted 100 Dunkin’ stores in the Distrito Federal, as well as the states of Hidalgo, México, Morelos, Jalisco, and Querétaro, but only a handful have since opened.  


Inspire Brands acquired Dunkin Brands, which controlled the Dunkin’ and Baskin Robbins businesses, for $11.3bn in December 2020.  


Dunkin’ currently operates nearly 13,000 outlets across 40 countries worldwide. 


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