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US coffee startup Bruvi secures $7m funding to bolster business operations

Los Angeles-based single-serve coffee machine operator has raised $7m in pre-series A funding, and prepares for a national launch in 2022 

Bruvi is accepting pre-orders of its coffee brewing machines in November 2021 | Photo credit: Bruvi

Bruvi has secured $7m in a pre-series A funding round, bringing the company’s total capital raised to $10.8m.  

The funding was led by family wealth managers and entrepreneurs from UK and New York-based The Merchant Club, as well as participation from multiple venture capital funds.  

The company revealed that it will use the investment to support manufacturing, software development and marketing. 

Bruvi is accepting pre-orders of its coffee brewing machines in November 2021, and plans a national launch in the first quarter of 2022. 

"We were very quickly over-subscribed for this round by high caliber family offices and venture funds, which validates the strength of the category and the breakthrough features," said Mel Elias, co-founder of Bruvi.  

"Bruvi is going to set a new standard in taste and quality for single-serve coffee," added Elias. 

Bruvi was founded in 2018 by inventor Sung Oh and former CEO of The Coffee Bean & Tea Leaf, Mel Elias. The company’s single-serve capsule system brews a range of beverages including filter coffee, espresso, americano and cold brew. Bruvi also sells eco-friendly coffee pods named ‘B-Pods’ which are designed to biodegrade in landfills.

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