| UK

70% of UK coffee drinkers enjoy two or more cups per day, survey reveals

Marking International Coffee Day, a survey conducted by charity initiative UK Coffee Week has revealed the UK is a nation of coffee lovers, with 70% of coffee drinkers enjoying at least two cups or more per day



In fact, 23% of coffee drinkers said they regularly downed more than three cups of coffee per day and a further 21% said they drank more than four cups per day. 

 

Latte was found to be the UK’s most popular choice of coffee, with cappuccino, americano and flat white following close behind.   

 

For those who love coffee, UK Coffee Week (18th  to 24th  October) is the perfect excuse to drink as much coffee as you like whilst also raising vital funds to help those growing our beans.  

 

Every year thousands of coffee lovers, roasters, coffee shops, restaurants and other outlets, come together during UK Coffee Week to raise funds for  Project Waterfall, a charity working to end the water crisis in  coffee-growing communities across the world.  

 

While we enjoy our delicious lattes and cappuccinos, thousands of people who live in coffee-growing communities still live without the basic human needs of clean running water and sanitation.  

 

Project Waterfall works tirelessly with delivery partners such as WaterAid to end the water crisis. So far UK Coffee Week has raised more than £800,000 for Project Waterfall, and helped fund 13 projects in Ethiopia, Kenya, Nicaragua, Tanzania and Uganda, changing more than 45,000 lives.  

 

Venues sign up to participate and can raise money in numerous ways including donating from every cup or bag of coffee sold during the week, while customers can make a difference by ordering their usual coffee, knowing they are supporting the people at the source of their coffee.  

 

UK Coffee Week founder Jeffrey Young said: “UK Coffee Week is about celebrating our nation’s coffee industry as well as supporting our coffee-growing communities.   

  

“Taking part is also a great way for businesses to  attract new customers and drive demand. You will be joining with  the entire  industry to fundraise and change the lives of communities in need.”   

  

The Impact of Coffee survey was an online survey of 2,235 people from across the country between 14 and 21 September 2021 conducted by The Allegra Group.  

 

Additional findings from the survey:  
 

  • Over 65% of people said they would visit an independent coffee shop over the coming months to support them as they recover from the economic effects of the Covid-19 pandemic and for preferred quality of products.  

 

  • 68% of people said supporting local coffee shops was important when deciding where to drink their coffee.  

 

  • 70% of people said they were not aware of the water crisis in coffee-growing communities.  
 
  • Nearly 81% (80.7%) of people are unaware of the origin of their coffee.  
     
  • More than a fifth of people (23%) said they would be happy to pay 20p or more to make a difference to coffee-growing communities. 
 
  • It’s  easy to get involved with UK Coffee Week and businesses  are not expected to raise a set amount, just whatever they can.


Popular fundraising activities include:  

 

  • Donating 10p from every coffee sold, or 50p from a 200g bag of coffee.  
 
  • Running online or in-store competitions or raffles.  
 
  • Creating a special menu item and donating a % of the sale or holding a bake sale.   
 
  • Running in-store or online workshops (how to be a barista, cupping 101, latte art class etc) or hosting social evenings of fun (games nights, live music etc).  

Businesses wishing to register or customers wanting to find out which coffee shops in their area are taking part can visit  www.ukcoffeeweek.com.   

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