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La Colombe and Whole Foods step up café concept collaboration

Specialty coffee roaster will own and operate cafés at Whole Foods supermarkets in Austin and New York as the brands continue a longstanding coffee collaboration

Whole Foods currently operates around 500 locations in the US | Photo credit: iStrfry

La Colombe will begin opening cafés in Whole Foods supermarkets across the US, with the launch of the 'Friends of Whole Foods Market’ concept.

The first stores, which will be owned-and-operated by La Colombe, will open in Austin, Texas, and New York.

The café collaboration comes shortly after La Colombe’s coffee was made available in around 500 Whole Foods Market locations in the US.

"The La Colombe and Whole Foods Market relationship goes back more than 20 years when the retailer carried us as a local coffee roaster in the Mid-Atlantic region," said Chuck Chupein, President of La Colombe. 

"In more recent years, they were a true early adopter to our Draft Latte product, and we are now the number one ready-to-drink brand in the set. We could not be more excited to expand our relationship," added Chupein.

La Colombe promotes its ready-to-drink Draft Latte is available at more than 87,000 points of distribution across the US.

The coffee roaster previously opened three cafés in collaboration with Whole Foods in the Rocky Mountain region earlier this year, as well as two sites in Boston. These locations, however, are owned-and-operated by Whole Foods.

La Colombe Coffee Roasters currently operates 30 cafés across the US, including in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington DC. The company intends to open additional US locations over the coming year.

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