| Denmark

Joe & The Juice appoints new CEO to lead international expansion

Joe & Juice appoints Thomas Nørøxe as new CEO with immediate effect, replacing Sebastian Vestergaard, who has been in the role since 2004 and will remain at the company

Photo credit: Joe & The Juice 

Joe & The Juice has appointed new leadership to oversee the businesses’ next phase of international expansion, the coffee chain has announced.
In a press release, Joe & The Juice said Thomas Nørøxe would become CEO with immediate effect. He replaces Sebastian Vestergaard, who has been in the role since 2004 and will remain at the Copenhagen-headquartered business in a business development capacity.
Nørøx has previously held roles as Director of Strategy, Development, and Chief of Staff­ at Joe & The Juice. Nørøxe was also co-responsible for facilitating private investment firm Valedo Partners’ majority stake in the company for a reported $43m in 2013.
“Thomas Nørøxe has a proven track record in both investment banking and private equity, and he has experience from the management team in Joe & The Juice. This, together with his sincere respect and deep understanding of the unique Joe culture, is just what we need right now. Especially in the aftermath of Covid-19 where we have a unique opportunity to expand our business considerably,” said Kaspar Basse, Founder and Chairman of Joe & the Juice.
“We are facing a crucial development and expansion of Joe & The Juice, which is possible thanks to the focus and strategic initiatives we have made during the pandemic. It is important that we maintain our unique culture while growing, and I am therefore happy that Sebastian will remain as part of the team,” said Thomas Nørøxe.
Joe & the Juice is a health-focused coffee and juice chain founded by Kaspar Basse in Copenhagen, Denmark in 2002. In 2009 the coffee chain opened its first store outside of Denmark in London and now operates around 50 stores in the UK. It currently operates around 300 stores in 16 countries worldwide.

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