Dutch foodservice company seeks to strengthen its portfolio in high footfall locations through the acquisition of Coffeecompany from JDE Peet’s
A Coffeecompany store in Westfield Mall of the Netherlands, Leidschendam | Photo credit: Coffeecompany
Albron has expressed its intention to acquire Coffeecompany from JAB Holdings-controlled JDE Peet’s. According to a press release, the proposed transaction will take effect from July 2021, with Albron seeking to expand its presence in high-footfall locations, including city centres and shopping destinations. The foodservice organisation currently operates more than 700 food and beverage locations across the Netherlands.
Founded in Amsterdam, the Netherlands, in 1996, Coffeecompany operates a roastery and 31 coffee shops across Amsterdam, The Hague, Utrecht, Groningen, Leiden, Rotterdam and Delft. The coffee chain, which is comprised of 24 company-owned and seven franchised stores, was acquired by JDE Peet’s (then Jacob Douwe Egberts
), in 2011.
“Coffeecompany has been a recognisable Dutch coffee concept in city streets for 25 years and has many loyal customers. A coffee concept is often the cornerstone in building a location cluster. That is why this chain is a valuable addition to our portfolio. In addition, the connection with the organisation is very good. We plan to open another 18 Coffeecompany outlets by 2025,” said Jan Willem Hilbron, Chief Commercial and Operating Officer at Albron.
World Coffee Portal data shows the Dutch branded coffee shop market exceeded 650 outlets at the end of 2020 and is anticipated to grow at 4.7% CAGR over the next five years, to exceed 810 outlets by 2025.