| Morocco

Dunkin’ enters Moroccan market with Rabat City store

US bakery and coffee chain opens its first store in Morocco under a franchise agreement with Egypt-based Alamar Foods Company

The interior of the new Dunkin' store in Rabbat City | Photo credit: Inspire Brands  



Dunkin’ has entered the Moroccan market with a store in Rabbat City. The new store will be owned and operated by Dunkin’ franchisee Alamar Foods Company, which currently operates 35 Dunkin’ locations in Egypt.

According to Dunkin’ parent company, Inspire Brands, Alamar Foods Company intends to open “several” Dunkin’ locations in Rabbat City during 2021, with “additional locations” to follow across Morocco over the next few years.
 
“Dunkin’ is an iconic, world-renowned brand that aligns well with local flavours and dining preferences. We are confident our high-quality food and beverages will delight and energise new Dunkin’ guests in Morocco,” said Ibrahim Al Jammaz, Chairman, Alamar Foods Company.
 
“As we embark on the next step in the brand’s global growth, our team is excited to open the first Dunkin’ in Morocco,” said Michael Haley, President and Managing Director, International for Inspire Brands.

“Backed by Alamar’s deep expertise in the region, as well as their proven success with the brand in other markets, Dunkin’ will thrive in the fast-growing Moroccan market,” Haley added.
 
Inspire Brands completed its $11.3bn acquisition of Dunkin’ Brands Group Inc. in December 2020. With the addition of the Dunkin’ and Baskin Robbins brands to its portfolio, Inspire Brands now operates around 32,000 restaurants across more than 60 countries, generating more than $26bn in annual sales, the company’s website states.

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