Nespresso Israel is trialling drone delivery of its coffee capsules | Photo credit: Annie Spratt via Unsplash

Nespresso Israel is trialling drone delivery of coffee capsules to a targeted group of customers in Tel Aviv-Jaffa, Israel. 

The initiative will be run in partnership with AI software company Airwayz, drone take-off and landing site developer SkylinX, and aerial technology firm FlyTechIL, which will pilot the drones. 
 

Logistics company Flying Cargo will manage the deliveries and GettDelivery, a global transport firm, will connect the service to end customers. 
 

The firms’ objective will be to assess the commercial viability of drone delivery, improve customer experience and ease traffic congestion and pollution in Tel Aviv. 
 

Additionally, the initiative will evaluate the feasibility of drone delivery in urban environments, especially concerning safety, noise and privacy considerations, according to reports in Israeli media.
 

“The consumer experience is king at Nespresso,” said Shai Dinur, Director of Customer Care and Services at Nespresso Israel. 
 

“I believe drone delivery could really transform the ordering process and our responsiveness, reducing delivery times and really going the extra mile for consumers who love exceptional coffee,” added Dinur. 
 

Nespresso are not the only major coffee company to trial drones for commercial purposes. 
 

In September 2017, Costa Coffee tested drone delivery in Dubai, UAE. Orders were made by phone and delivered to beach-goers within 15 minutes, according to the coffee chain. However, the initiative was only trialled for one day.