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AMT Coffee reportedly to rebrand as Change Please

UK coffee shop chain AMT Coffee is to rebrand as Change Please, and plans to double its store count to 100 by 2024 

An AMT Coffee store at York railway station, UK | Photo credit: Simon Jowett via Flickr

London-headquartered AMT Coffee is planning to rebrand under a new partnership with social enterprise coffee brand Change Please, having been acquired by property entrepreneur David Maxwell. The new arrangement will see AMT adopt Change Please branding, according to a Propel report. 

Commencing later in 2021, the new partnership plans to double the coffee chain’s portfolio to 100 stores by 2024, with an intention to increase its presence in hospitals. 

Founded in 1993 by the McCallum Toppin brothers, AMT coffee currently operates 50 sites predominantly in transport hubs and hospitals across the UK, employing 450 people. The rebranding is understood to have left the McCallum-Toppin family with a small minority shareholding in the business. 

Change Please is a social enterprise coffee shop who donates all profits to help people experiencing homelessness with a living wage, housing, training and onward opportunities. 

AMT has grappled with significant disruption across its transport hub stores, as commuter and office worker footfall declined during the pandemic. 

Nevertheless, the coffee chain has proved relatively resilient, with World Coffee Portal data showing AMT closed net two stores in 2020. 

Amid sharp reductions in footfall caused by Covid-19 disruption, travel hub concession operator SSP Group reported a UK sales decline of 75% in 2020. 

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