Roll out of app-based beverage delivery in the US is the latest example of major coffee chains harnessing digital technology in response to coronavirus disruption
Peet's Coffee will offer app-based delivery from 204 of its locations in the US | Photo: Peet's Coffee
Peet’s Coffee will deliver beverages and food to its customers in the US via app-based ordering, the company has announced. The feature will be available from 204 of the San Francisco-based coffee chain’s circa 400-store US portfolio.
A press release did not elaborate on how deliveries will be facilitated, but Peet’s Coffee is currently available on the DoorDash platform in the US.
The roll out of app-based ordering comes as Peet’s Coffee seeks to shore up its out-of-home coffee shop business in the wake of severe coronavirus disruption in the US. Other major US coffee chains, including Starbucks
and Tim Hortons have all sought to offset sharp falls in store traffic through the use of digitally-enabled pick-up and delivery services.
In August 2020, parent company JDE Peet’s reported that Covid-19 had led to the closure of 48 ‘out-of-home’ stores. However, Peet’s out-of-home losses were largely offset by strong double digit sales growth in its packaged coffee sales as consumers stayed at home to due to coronavirus.
By the end of June 2020, most coffee stores were open for pick-up, delivery and limited sit-in service, the company confirmed.
German conglomerate JAB Holdings acquired a majority stake in Peet’s, (then called Peet’s Coffee & Tea) for nearly $1bn 2012. In December 2019, JAB Holdings merged
its Peet’s and Jacob’s Douwe Egberts businesses to create JDE Peet’s, a business with revenues of around $8bn comprising prominent retail coffee brands such as Douwe Egberts, Senseo, and Tassimo.
In May 2020 JDE Peet’s raised $2.5bn in an IPO on the Amsterdam Stock Exchange that valued the company at $17.3bn.