Selecta to acquire Pelican Rouge to expand European business

CHAM, SWITZERLAND & DORDRECHT, NETHERLANDS -  Selecta Group B.V., a leading provider of vending and coffee services in Europe, today announced the acquisition of European coffee solutions provider and roaster, Pelican Rouge Group B.V. 
By combining the operating businesses, Selecta intends to create a ‘pan-European vending champion’, and become the leading provider of coffee services for the workplace, on-the-go, as well as hotels, restaurants, and cafes throughout Europe.  The combined company will have a presence in 15 European countries and expect to see revenues of over EUR 1.3 billion and EBITDA of EUR 200 million.
‘We are delighted to announce the combination of the Pelican Rouge Group and the Selecta Group,’ said David Flochel, CEO of Selecta.  ‘This partnership will provide a unique platform to better serve our customers, in line with our strategic focus on geographical reach, operational excellence, growth and innovation.’
Selecta currently operate over 132,000 vending machines across Europe, serving upwards of 6 million consumers daily.  Active in 8 European countries, Pelican Rouge serves over 150,000 customers, with a strong focus on office coffee services.  The company also operate a roasting facility, which supplies the group, as well as third parties, with coffee for vending machines.
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