Based on a survey of more than 3,000 UK consumers, World Coffee Portal reveals 2019’s festive-themed food and beverage hits across the UK branded coffee shop segment
World Coffee Portal surveyed more than 3,000 UK coffee drinkers to find 2019's most popular festive food and beverages in branded coffee shops
Proving that it truly is the most wonderful time of year for the UK’s branded cafés, 25% of consumers surveyed indicate they are more willing to visit a coffee shop during the festive period than at any other time of year. In a sign of seasonal good cheer, they are also willing to pay an average 13.5% premium for festive beverages compared to their standard coffee purchase. Demonstrating the popularity of turkey sandwiches, gingerbread men, and cinnamon sweet treats, nearly a third indicate they are more likely to purchase food alongside their beverage during the festive period.
It may be the season of good tidings to all coffee shops, but festive menus appear effective at testing both brand and product loyalty. Over a fifth of consumers surveyed would visit a coffee shop they would not usually frequent because of its festive beverage range. Forty-nine percent of consumers surveyed say they are more likely to purchase a seasonal beverage over their regular beverage choice.
Christmas comes early at the UK’s three largest coffee-focused chains – Costa Coffee, Starbucks and Caffè Nero all launched their 2019 festive menus in early November. However, just 16% of consumers surveyed by World Coffee Portal believe this is the right time to launch festive menus, with early December cited as the preferred starting gun for seasonal products.
So, without further ado – World Coffee Portal presents Britain’s favourite festive fare across the UK branded coffee shop segment.
WINNER: Gingerbread & Cream Latte – Costa Coffee
Costa Coffee's Gingerbread & Cream Latte (right) was UK's favourite festive beverage while its Irish Velvet Latte (left), polled in third place
2nd Place: Gingerbread Latte – Starbucks
The Gingerbread Latte: Starbucks reprised its popular red cup format for its 2019 festive beverage menu
3rd Place: Irish Velvet & Cream Latte – Costa Coffee
Good to go: Costa Coffee's non-alcoholic Irish Velvet & Cream Latte
4. Toffee Nut Latte – Starbucks
5. Caramel Hot Chocolate – Starbucks
WINNER: British Turkey Feast – Costa Coffee
A bird in hand: Costa Coffee's British Turkey Feast sandwich
2nd Place: Christmas Lunch Sandwich – Greggs
All the trimmings: Greggs' Christmas Lunch Sandwich
3rd Place: Tis' the Season Turkey Sandwich – Starbucks
Season's meatings: Starbucks' Tis' the Season Turkey Sandwich
4. Christmas Lunch – Pret A Manger
5. Beef Pastrami and Horseradish Deli – Caffè Nero
WINNER: Festive Bake – Greggs
Festive hot food
Easy as pie: The return of Greggs' Festive Bake was met enthusiastically by World Coffee Portal's consumer panel
2nd Place: British Pigs & Blankets Mac & Cheese – Costa Coffee
A festive fusion: Costa Coffee's British Pigs & Blankets Mac & Cheese
3rd Place: Pigs in Blankets Box – Greggs
For the ultimate duvet day: Greggs' Pigs in Blankets Box
4. Turkey, Ham & Stuffing Pasty – West Cornwall Pasty Co.
5. Cornish Cheddar & Cranberry Pasty – West Cornwall Pasty Co.
Seasonal sweet treats
WINNER: Salted Caramel Yule Log – Costa Coffee
Yuling the roost: Costa Coffee's Salted Caramel Yule Log
2nd Place: Christmas Tree Brownie – Starbucks
Lit like a Christmas tree – Starbucks' Christmas Tree Brownie
3rd Place: Christmas Tree Biscuit – Greggs
Baking up the right tree – Greggs' Christmas Tree Biscuit
4. Sparkling Red Velvet Bauble Cake – Caffè Nero
5. The Mince Pie – EAT.
Already thinking about next year’s festive menu? Here are our panel’s top 5 Christmas beverage flavours: