A Tous Les Jours store in New Haven, Connecticut, USA | Photo credit: Tous Les Jours 

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South Korea’s CJ Foodville has credited the solid performance of its Tous Les Jours bakery-café business internationally as a key driver behind record 2023 group profits. 
 
CJ Foodville posted an 11.2% rise in consolidated sales to KRW 844.7 bn won ($625m), with operating profit soaring 73.6% to reach KRW 45.3bn ($33.5m).
 
Launched by CJ Foodville in 1997, Tous Les Jours has around 1,700 locations around the world, including 1,300 stores in its native South Korea and around 400 international sites.
 
The franchised bakery-café operator opened its first international location in the US in 2004 before expanding the business to China in 2005, Vietnam in 2007 and Indonesia in 2011. In 2023 the chain entered the Canadian market and re-entered Cambodia.
 
CJ Foodville has ambitious growth plans for the US, where its 100 stores posted sales exceeding KRW 100bn ($74m) for the first time in 2023 and saw operating profit surge 179% year-on-year. In late 2023 the bakery-café chain unveiled plans for 970,000sq ft production facility, which when operational in 2025 will support an ambitious target to reach US 1,000 outlets by 2030.
 
In Indonesia, Tous Les Jours achieved sales and profit growth of 20% and 27% respectively across its 60 stores and plans to open further outlets Jakarta, Bekasi, Bali and Medan.
 
Despite difficult trading in Vietnam due to an economic slowdown, Tous Les Jours’ 37 stores ‘maintained a surplus’ by focusing on B2B digital marketing channels.
 
“This year, based on a solidly established surplus structure, we will continue to grow as a global F&B company. We will take a further leap forward,” a CJ Foodville official said in a press release.
 
CJ Foodville’s restaurant segment, which includes thousands of venues under the VIPS, The Place, The Steakhouse and Jeiljemyeonso brands, achieved sales rise 23.4% during the period, with operating profit up 86.7% on the previous year.