Bahrain-based Seef Properties has signed a lease agreement for a 122 sq m Joe & The Juice store at its luxury Al Liwan mixed-use development in Hamala
Photo credit: Joe & The Juice
Joe & The Juice is set to launch in Bahrain after agreeing a lease with Seef Properties for a 122sq m café in the Al Liwan mixed-use development, Hamala.
Developed by Seef Properties and Lama Real Estate W.L.L, Al Liwan is a 122,000sq m ‘urban lifestyle community’ containing restaurants, cafés, retail stores and 117 three-storey residential units.
Joe & The Juice joins fellow premium café brands, Starbucks, The Orangery Tearoom & Patisserie, Crème and Café Ladurée and the development.
“We are pleased to announce this agreement with one of the world’s leading European cafés. Choosing Al Liwan as the location for its first branch in Bahrain’s market underscores the mall’s modern offerings and ability to attract a significant share of customers from a younger demographic. We are committed to launching innovative concepts within the industry and enriching Bahrain’s market with prestigious global brands,” said Seef Properties Chief Executive Officer, Ahmed Yusuf.
Joe & The Juice first announced its plans for Middle East expansion in April 2022, when CEO
Thomas Nørøxe outlined the chain’s goal to open 200-300 franchised outlets across the region within ten years.
The store in Bahrain takes the Danish operator’s Middle East footprint to 15 outlets, including nine stores in the UAE, three in Kuwait and single sites in Kuwait and Saudi Arabia.
Founded in Denmark in 2002, Joe & The Juice operates more nearly 350 stores across Northern Europe, the US and South Korea. In September 2023 the chain announced the ‘strategic decision’ to exit
the Australian market to focus on its core business in Europe and the US.
The coffee, juice and food-to-go chain achieved 49% sales growth in 2022 to reach a record DKK 1.7bn ($247.6m) revenues and DKK 277m ($40m) operating profit.