Webb will lead supply chain operations, support franchisee growth and drive unit-level profitability | Photo credit: Bad Ass Coffee of Hawaii

Bad Ass Coffee of Hawaii has strengthened its leadership team with the appointment of Chris Webb as Vice President of Supply Operations. 
 

Webb joins the coffee chain from Black Rifle Coffee Company where he served as Director of Strategic Sourcing and Procurement. 

Bad Ass Coffee of Hawaii said Webb will lead the coffee chain’s franchisee-first strategy with a focus on leading supply chain operations, supporting franchisee growth and driving unit-level profitability. 

This includes improving operational efficiency, optimising processes and resources, and introducing ‘technology and innovation to drive increased customer experiences’. 
 

“It is a privilege to welcome Chris to the Bad Ass Coffee of Hawaii ‘ohana’. We look forward to his contributions in positioning Bad Ass Coffee as a premium coffee brand in the QSR space, while providing unparalleled support to our franchisees as we continue to grow our brand footprint. As we aim to expand and elevate our brand to new heights, his expertise and strategic vision will be instrumental,” said Scott Snyder, CEO, Bad Ass Coffee of Hawaii. 
 

Founded in Hawaii in 1989, Bad Ass Coffee of Hawaii currently operates 30 stores across the US, including a single outlet in Hawaii. Having opened eight new stores and awarded 45 franchise agreements in 2022, Bad Ass Coffee of Hawaii is expecting to open at least 30 new stores by the end of 2023 and plans to reach 180 outlets by 2028. 
 

The coffee chain has bolstered its leadership team across the last 12 months, with Webb’s appointment following the promotion of Chris Ruszkowski to Chief Marketing Officer and the hires of Sue Sauer as Senior Vice President of Franchise Operations and Alex Hanson as Field Success Manager.