Project Café Italy 2023

Each year in addition to Project Café Europe, Allegra World Coffee Portal focus on three key markets in the region. More industry insight, more operator profiles, and more consumer research. This year, the focus is on Ireland, Italy and Scandinavia. Project Café Italy 2023 is the definitive take on the current state of the Italian market, tracking its evolution over the last five years, and its prospects for future success


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports, and key national reports that deliver a comprehensive coffee shop market analysis


Project Café Italy 2023 identifies the size of Italy’s branded coffee shop market in terms of outlets and growth rates, providing an in-depth strategic examination of the current retail environment


Featuring consumer research, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth


Project Café Italy 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Published 3 April 2023 - 211 Pages

-  The analysis covers the Italian branded coffee shop segment, divided into coffee-focused chains including Café, Caffè Vergnano 1882 and Bottega del Caffé Dersut, and food-focused chains including Acafé, Cioccolatitaliani and Panfè

-  Over 80 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff

-  Over 2,000 online surveys with Italian coffee shop consumers

-  Outlet market sizing, including future growth projections, for the branded Italian coffee shop sector​

-  In-depth profiles of major coffee-focused and food-focused operators in Italy, including key company and supplier information

-  Pricing analysis of major operators including latte, cappuccino, filter coffee and espresso beverages

For further information please contact:
Ruth Thompson
Chief Commercial Officer

+44 (0) 20 7691 8800

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