Project Café North America 2024

The US dominates the branded coffee shop landscape in North America in terms of scale, but there are other interesting and diverse markets in the region, each with their own distinct characteristics and trading environment. This report focuses on which are the best performing of 28 featured from North America, including USA, Canada and Mexico; but also on the future growth prospects of smaller markets


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports, and key national reports that deliver a comprehensive coffee shop market analysis


Project Café North American 2023 identifies the size of the region’s coffee shop market in terms of outlets and growth rates, providing an in-depth strategic examination of the current retail environment


Featuring consumer research highlights, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth


Project Café North America 2024 will help your organisation tailor its approach to the unique demands of this region, facilitating better informed business decisions

Available 18 September 2023

-  The analysis covers the North American branded coffee shop segment, divided into coffee-focused chains including Starbucks, Dunkin’ and Tim Hortons, and food-focused chains including Panera Bread, Einstein Bros. Bagels and Cinnabon

-  Over 150 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff

-  Highlights from over 5,000 online surveys with US coffee shop consumers

-  Outlet market sizing, including future growth projections, for the 28 strong branded North American coffee shop sector​

-  In-depth profiles of major coffee-focused and food-focused operators in North America, including key company and supplier information

-  Pricing analysis of major operators including filter coffee, latte, cappuccino and espresso beverages

For further information please contact:
Ruth Thompson
Chief Commercial Officer

+44 (0) 20 7691 8800

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