Project Café East Asia 2024

The East Asian branded coffee shop market is a melting pot of strong domestic chains, multi-national brands, and bourgeoning specialty operators; a breeding ground innovation and trend setting influences. This report focuses on which are the best performing markets of 17 featured from East Asia region – Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Laos, Macau, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing market dynamics


Project Café East Asia 2024 identifies the size of the branded coffee chain market, in terms of outlets and growth rates, providing a comprehensive strategic examination of the current retail environment


With in-depth consumer research, industry consultations, and analysis of key market topics, the report unpacks key opportunities and potential future barriers to growth


Project Café East Asia 2024 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Available 6 November 2023

  • The analysis covers the East Asian branded coffee shop segment, divided into coffee-focused chains including Starbucks, Luckin Coffee & Ediya Coffee, and food-focused chains including Paris Baguette, Tous les Jours & Krispy Kreme  
  • Over 150 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff
  • Over 4,000 online surveys with Chinese coffee shop consumers, conducting in Mandarin and English
  • Outlet market sizing, including future growth projections, for the 17 strong branded East Asian coffee shop sector​​
  • In-depth profiles of major coffee-focused and food-focused operators in East Asia, including key company and supplier information
  • Pricing analysis of major operators including cappuccino, latte, filter coffee and espresso beverages

For more information, contact the Allegra team HERE.
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