Project Tea UK 2021

Project Tea UK is Allegra World Coffee Portal’s comprehensive study on the challenging tea out-of-home market in the UK.


The report helps industry stakeholders and investors understand the importance of tea to a varied menu in coffee shops, navigate the impact of Covid-19 and establish a business strategy.


Project Tea UK identifies the growth and size of the tea category within the branded coffee shop market and analyses critical factors such as Covid-19 impact, key trends, dynamics, challenges and opportunities for growth. The report builds on Allegra’s 20+ years of in-depth research and unparalleled knowledge of the market.


The report also provides in-depth profiles for the key operators and their tea offer, with typical pricing data, industry insight and consumer analysis.


Project Tea UK helps your organisation tailor its strategy to cater to the unique demands of this category, facilitating better informed business decisions.


  • 100+ in-depth interviews, surveys and consultations with key industry personal within the coffee shop industry
  • 2,000+ online surveys with UK consumers, conducted via the Allegra Insights online survey platform
  • Field research including site visits, data gathering and pricing analysis of beverages
  • Desk research across company websites, published accounts, industry associations, trade press and news articles

For more information and pricing, please call +44(0)20 7691 8800
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