Project Café USA 2021

Project Café USA 2021 is Allegra World Coffee Portal’s definitive study on the changing US branded coffee shop market across all 50 states.

Benefitting from over 20 years of Allegra research, this essential study will help industry stakeholders understand the business, social and economic contributions of the sector, and navigate the impact of COVID-19 in the largest coffee-consuming country in the world.

Project Café USA identifies the growth, size and value of the branded coffee shop market and provides a strategic examination of the current and post-COVID trading environment.  With in-depth consumer research and operator consultations, the report unpacks major trends, key opportunities and potential barriers to growth.

Project Café USA 2021 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions.


  • 100+ in-depth interviews, surveys and consultations with industry leaders, including CEOs and Managing Directors of major coffee chains and suppliers, as well as other key stakeholders and industry participants
  • 5,000+ online surveys with US consumers, conducted via the Allegra Insights online survey platform
  • Field research including site visits, data gathering and pricing analysis of beverages
  • Desk research across company websites, published accounts, industry associations, trade press and news articles

For more information and pricing, download the brochure or get in touch with the team here.
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