Project Café Germany 2021 is Allegra World Coffee Portal’s annual deep dive study into Germany's expansive branded coffee shop market.
Benefiting from Allegra’s 20+ years of insight and industry knowledge, the study will help stakeholders and investors understand the business, social and economic contributions of Europe’s largest coffee-consuming country,
The report provides a detailed assessment of the current trading environment and impact of COVID-19, with market sizing, growth forecast and key trends and opportunities identified. Project Café Germany includes an expansive consumer analysis into the changing spending and consumption behaviours, and an understanding of contemporary German coffee culture.
Project Café Germany 2021 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions.
For more information and pricing, download the brochure or get in touch with the team here.
- 100+ in-depth interviews, surveys and consultations with industry leaders in key markets, including CEOs and Managing Directors of major coffee chains and suppliers, as well as other key stakeholders and industry participants
- 2,000+ online surveys with German consumers, conducted via the Allegra Insights online survey platform
- Field research including site visits, data gathering and pricing analysis of beverages
- Desk research across company websites, published accounts, industry associations, trade press and news articles