Project Café Global 2024 is Allegra World Coffee Portal’s annual assessment of the branded coffee shop market from a worldwide perspective
While individual Allegra World Coffee Portal regional and national reports look in-depth into the key market dynamics of the coffee shop market, only Project Café Global takes one step back to consider the findings from an entire year of industry and consumer research, comparing and contrasting data to fully understand the formation and continued development of global trends
In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports, and key national reports that deliver a comprehensive coffee shop market analysis
Project Café Global 2024 summarises Allegra’s global research findings to help existing multi-nationals, and ambitious solo operators, better understand the context of their performance. This unique report builds on the data collated through Allegra World Coffee Portal research over the calendar year, to fully assess where and why brands are succeeding or failing
Project Café Global 2024 will help your organisation tailor its approach to the divergent demands of the worldwide coffee shop market, facilitating better informed business decisions
Available 11 December 2023
Project Cafe Global 2024 key features:
- Interpreting industry insight from across the UK, Europe, USA and East Asia; the result of over 1,000 consultations with industry insiders, including surveys and in-depth interviews
- Analysis and comparison of consumer survey data across the UK, Ireland, Italy, Scandinavia, USA and China, featuring responses from over 65,000 coffee shop users
- Identification of the key players, big achievers, ones to watch and tough trading across the UK, US, Europe and East Asia
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