Global Research Overview 2023

Individual World Coffee Portal regional and national reports dive in-depth into the key market dynamics of the coffee shop market, but only the Global Research Overview takes one step back and compares the findings from an entire year of research to compare and contrast the development of global trends.

 

Why is a major brand highly successful in one market, but can’t gain traction in another? How do the opinions of industry insiders differ by market, and how does that impact on collective market operations? This report is designed to summarise these findings to help existing multi-national and ambitious solo market operators better understand the context of their performance

 

In publication since 1999, Allegra World Coffee Portal reports continue to help industry stakeholders understand the social and economic contributions of the industry and navigate changing market dynamics

 

This unique report builds on the data collated through Allegra World Coffee Portal Research over the calendar year, to fully assess where and why brands are succeeding or failing

 

Global Research Overview 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Published 12 December 2022
93 Pages

  • The analysis covers the global branded coffee shop segment, with a focus on major developments from key multi-national operators
 
  • Interpreting industry insight from across the UK, USA, Belgium, France, Germany, Netherlands, Saudi Arabia and UAE; the result of over 800 consultations with industry insiders, decision makers and key staff, including over 250 in-depth interviews
 
  • Analysis and comparison of consumer survey data across UK, USA, Belgium, France, Germany, Netherlands, Saudi Arabia and UAE, conducted via the Allegra Insights online survey platform and featuring responses from over 63,000 coffee shop users
   
  • Identification of the key players, big achievers, ones to watch and operators enduring tough trading across the UK, US, Europe and the Middle East
   
For more information, contact the Allegra team HERE.
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