Project Iced USA 2020

Project Iced USA is Allegra World Coffee Portal’s inaugural study on the US’s influential and established iced beverage and blended beverage market.


The report helps industry stakeholders and investors understand the importance of iced beverages to a varied menu in coffee shops and establish a business strategy.


Project Iced USA identifies the growth and size of the iced beverage category within the branded coffee shop market and analyses critical factors such as trading environment, like-for-like sales, short-term outlook and growth forecast. The report builds on Allegra’s 20 years of in-depth research and unparalleled knowledge of the market.


The report also provides in-depth profiles for the key operators and their iced beverage offer, with typical pricing data, industry insight and consumer analysis.


Project Iced USA helps your organisation tailor its strategy to cater to the unique demands of this dynamic category, facilitating better informed business decisions.

Project Iced USA 2020 © Allegra WCP
Published 14th October 2019
154 pages


  • 100+ in-depth interviews, surveys and consultations with key industry personnel within the coffee shop industry
  • 2,000+ online surveys with US consumers, conducted via the Allegra Insights online survey platform
  • Field research including site visits, data gathering and pricing analysis of beverages
  • Desk research across company websites, published accounts, industry associations, trade press and news articles

For more information, contact the Allegra team HERE.
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