Project Café USA 2023

The US coffee shop market is home to some of the worlds biggest coffee brands, and is most synonymous with Starbucks Coffee Company. However, competition is intensifying as a new wave of high quality, experience led chains are growing in size and stature, helping to shape a changing coffee culture as younger consumers in particular embrace a new era of mainstream espresso-based beverage consumption. Project Café USA 2023 charts these developments across all 50 states


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing market dynamics


Project Café USA 2023 identifies the size of the branded coffee chain market, in terms of outlets, sales and growth rates, providing a comprehensive strategic examination of the current retail environment


With in-depth consumer research, industry consultations, and analysis of key market topics, the report unpacks key opportunities and potential future barriers to growth


Project Café USA 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Published 6 September 2022
396 Pages

  • The analysis covers the US branded coffee shop segment, divided into coffee-focused chains including Starbucks, Dunkin’ and Tim Hortons, and food-focused chains including Panera Bread, Einstein Bros. Bagels and Cinnabon
  • Over 150 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff 
  • Over 5,000 online surveys with US coffee shop consumers
  • Outlet and stores sales market sizing, including future growth projections, for the branded US coffee shop sector
  • In-depth profiles of major coffee-focused and food-focused operators in the US, including key company and supplier information
  • Pricing analysis of major operators including filter coffee, latte, cappuccino and espresso beverages

For more information, contact the Allegra team HERE.
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