Project Café Germany 2021

Project Café Germany 2021 is Allegra World Coffee Portal’s annual deep dive study into the booming German branded coffee shop market.

 

Benefiting from Allegra’s 20+ years of insight and industry knowledge, the study will help stakeholders and investors understand the business, social and economic contributions of Europe’s largest coffee-consuming country,

 

The report provides a detailed assessment of the current trading environment, with market sizing, growth forecast and key trends and opportunities identified. Project Café Germany includes an expansive consumer analysis into spending behaviour, consumption patterns, brand awareness and understanding of contemporary German coffee culture.

 

Project Café Germany 2021 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions.

Project Café Germany 2021 © Allegra WCP
Published 31st March 2021
207 pages

Methodology:

 
  • 100+ in-depth interviews, surveys and consultations with industry leaders in key markets, including CEOs and Managing Directors of major coffee chains and suppliers, as well as other key stakeholders and industry participants
 
  • 2,000+ online surveys with German consumers, conducted via the Allegra Insights online survey platform
 
  • Field research including site visits, data gathering and pricing analysis of beverages
 
  • Desk research across company websites, published accounts, industry associations, trade press and news articles

For more information, contact the Allegra team HERE.
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