Project Café Europe 2023

Europe is home to a diverse array of coffee shop markets, from the highly developed in the UK, the traditional offerings in Italy, the bakery led concepts in Germany, the specialty focus of the Netherlands, though to the emerging markets of Eastern Europe. Each have their own unique characteristics and opportunities, along with collective challenges such as rising costs and supply chains disruptions associated with the Covid-19 pandemic and the return of conflict on European soil


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing market dynamics


Project Café Europe 2023 identifies the size of the branded coffee chain market, in terms of outlets and growth rates, providing a comprehensive strategic examination of the current retail environment


With in-depth consumer research, industry consultations, and analysis of key market topics, the report unpacks key opportunities and potential future barriers to growth


Project Café Europe 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Published 15 March 2023
497 Pages

  • The analysis covers the European branded coffee shop segment, divided into coffee-focused chains including Costa Coffee, McCafé & Starbucks, and food-focused chains including Greggs, Marie Blachère and Schäfers  
  • Over 400 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff
  • Over 6,000 online surveys with Irish, Italian and Scandinavian coffee shop consumers, conducting via the Allegra Insights survey platform
  • Outlet market sizing, including future growth projections, for the 50 strong branded European coffee shop sector​​
  • In-depth profiles of major coffee-focused and food-focused operators in Europe, including key company and supplier information
  • Pricing analysis of major operators including cappuccino, latte, Americano and espresso beverages

For more information, contact the Allegra team HERE.
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