Project Iced Beverages UK 2018

Project Iced Beverages UK 2018 is Allegra World Coffee Portal’s definitive study on the growing iced beverage and blended beverage market.

The report helps industry stakeholders and investors understand the importance of iced beverages to a varied menu in coffee shops and establish a business strategy.

Project Iced UK identifies the growth and size of the iced and blended iced beverage market within the branded coffee shop market. Current data and over 20 years of insight in major international coffee shop markets make Project Iced UK the most detailed and comprehensive report to date.

Key Areas Covered:

• Market size and growth projections for the total UK iced beverage market in value terms
• Branded coffee-focused and food-focused chain developments of iced beverages
• Profile and growth plans of key branded coffee shop players
• Key success factors, drivers and inhibitors of growth for operators
• Comparison of iced beverage prices across the market
• In-depth consumer analysis of consumption, preferences, spend, perceptions, attitudes, and brand awareness
• Differences between customer demographics, including age, gender, and location

Methodology:

• In-depth interviews with industry leaders, including CEOs and Managing Directors of the major coffee chains, key suppliers, industry associations and other industry participants
• Over 2,000 online surveys with UK consumers, all recruited from Allegra Insights independent consumer panel
• Desk research including trade press, company financials and online data sources
• Focus on the major branded coffee shop chains including: Costa Coffee, Starbucks Coffee Company, Caffè Nero, Joe & The Juice, and Coffee#1