Project Café USA 2019

Project Café USA 2019 is Allegra World Coffee Portal’s definitive and ground-breaking study on the changing and dynamic US branded coffee shop market across all 50 states.

Drawing on more than 20 years of in-depth research, Project Café reports are widely regarded as ‘the Bibles’ of the coffee sector, now providing the most accurate information on the US coffee shop market.

Project Café USA will help industry stakeholders and investors to deeply understand the business, social and economic contributions of the branded coffee shop market in the largest coffee-consuming country in the world.

Allegra’s Project Café report series is the most in-depth and accurate market information available for the global coffee industry.

Allegra reports are unparalleled in their attention to detail, giving businesses the oversight needed to make informed decisions at strategic and operational levels.


  • 60+ in-depth interviews with industry leaders, including CEOs and Managing Directors of the major coffee chains, key suppliers, industry associations and other industry participants
  • 5000 online surveys with US consumers
  • Nationally representative survey sample structured to reflect key cities and population distribution relevant to the US out-of-home coffee market
  • Desk research including trade press, company financials and online data sources
  • Review of social media and digital technology
  • Focus on the major branded coffee shop chains including Starbucks, Dunkin’ Donuts, McCafé, Tim Hortons, Caribou Coffee and Coffee Bean & Tea Leaf
  • In-depth coverage of 5th wave concepts, cold beverages and technologies, impacting the future of the market.

Project Café USA 2019 is now available for purchase.

For more information and pricing, please call +44(0)20 7691 8800 or click here.

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