Project Café Europe 2021

Project Café Europe 2021 is Allegra World Coffee Portal’s extensive annual study on the highly diverse European branded coffee shop industry.


The report details market sizing for 50 European markets and provides additional pricing analysis and operator profiles within 24 featured markets.


Project Café Europe 2021 also takes a deep-dive into three key markets (France, Germany, and Scandinavia), with core consumer research, trading environment and impact of Covid-19 analysis to identify changing consumption trends and growth opportunitieses.


The further reports Project Café France, Germany, and Scandinavia 2021 provide a deeper analysis of these key markets with expansive consumer data and are recommended supplement studies to this report.


Enabling specific tailoring of your approach to the unique demands of the featured markets, Project Café Europe 2021 will help you make better informed and more successful business decisions in each country.

Project Café Europe 2021 © Allegra WCP
Published 31st March 2021
642 pages


  • 600+ in-depth interviews, surveys and consultations with industry leaders in key markets, including CEOs and Managing Directors of major coffee chains and suppliers, as well as other key stakeholders and industry participants
  • 7,000+ online surveys with French, German and Scandinavian consumers, conducted via the Allegra Insights online survey platform
  • Field research including site visits, data gathering and pricing analysis of beverages
  • Desk research across company websites, published accounts, industry associations, trade press and news articleses

For more information, contact the Allegra team HERE.
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