Project Café East Asia 2021

Project Café East Asia 2021 is Allegra World Coffee Portal’s definitive and ground-breaking study on the rapidly developing East Asian branded coffee shop market.


Benefitting from Allegra’s 20+ years of global research and industry knowledge, the report will help industry stakeholders and investors to deeply understand the business, social and economic contributions of this diverse subcontinent.


The study provides a strategic examination of the current trading environment, industry leader assessment, and impact of COVID-19 for 6 key markets, with a special focus and consumer analysis across China. In addition, the research identifies market sizing and growth projections for 17 regions – Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Laos, Macau, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.


By unpacking major trends, key opportunities and potential barriers to growth, Project Café East Asia will help your organisation tailor its approach to the unique demands of this market.


  • In-depth interviews, surveys and consultations with industry leaders, including CEOs and Managing Directors of major coffee chains and suppliers, as well as other key stakeholders and industry participants
  • Online surveys with Chinese consumers, conducted via the Allegra Insights online survey platform
  • Field research including site visits, data gathering and pricing analysis of beverages
  • Desk research across company websites, published accounts, industry associations, trade press and news articles

For more information and pricing, download the brochure or get in touch with the team here.
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