Global Research Overview 2023 is Allegra World Coffee Portal’s annual assessment of the branded coffee shop market from a worldwide perspective
Why is a major brand highly successful in one market, but can’t gain traction in another? How do the opinions of industry insiders differ by market, and how does that impact on collective market operations? This report is designed to summarise these findings to help existing multi-national and ambitious solo market operators better understand the context of their performance
The Global Research Overview takes one step back to consider the findings from an entire year of industry and consumer research, comparing and contrasting data to fully understand the formation and continued development of global trends
In publication since 1999, Allegra World Coffee Portal reports continue to help industry stakeholders understand the social and economic contributions of the industry and navigate changing market dynamics
This unique report builds on the data collated through Allegra World Coffee Portal Research over the calendar year, to fully assess where and why brands are succeeding or failing
Global Research Overview 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions
Published 12 December 2022, 93 Pages
Global Research Overview 2023 key features:
- Interpreting industry insight from across the UK, USA, Belgium, France, Germany, Netherlands, Saudi Arabia and UAE; the result of over 800 consultations with industry insiders, including over 250 in-depth interviews
- Analysis and comparison of consumer survey data across the UK, USA, Benelux, France, Germany, Saudi Arabia and UAE, featuring responses from over 63,000 coffee shop users
- Identification of the key players, big achievers, ones to watch and operators enduring tough trading across the UK, US, Europe and the Middle East
For further information please contact: