Latest Reports > Project Café2015 Nordics

Project Café2015 Nordics

Project Café Nordics is Allegra Strategies’ definitive ground breaking
study on the developing Nordic branded coffee shop market.

The report helps industry stakeholders and investors understand the social and economic contributions of the branded coffee shop industry in Denmark, Norway, Sweden and Finland.

Key Areas Covered

  • Branded coffee-focused and food-focused chain developments in each country
  • Drivers and inhibitors of growth
  • Profile and growth plans of key branded coffee shop players within each market
  • Key success factors for coffee operators
  • Consumer coffee consumption patterns
  • Comparison of coffee beverage prices across Denmark, Finland, Norway and Sweden
  • Total market and outlet growth by operator
  • In-depth analysis of consumer frequency, spend, preferences, consumption patterns, attitudes, out-of-home, at-home and at-work coffee consumption and brand awareness
  • Differences between customer demographics, including age, gender, occupation and location


  • More than 60 interviews with industry leaders, including CEOs and Managing Directors of the major coffee chains, key suppliers, industry associations and other industry participants
  • Over 3,000 online surveys with Danish, Norwegian and Swedish consumers, all recruited from Allegra Insights independent consumer panel
  • Desk research including trade press, company financials and online data sources
  • Focus on the major branded coffee shop chains including: Starbucks Coffee Company, Espresso House, Baresso, Joe & the Juice and Wayne’s Coffee

For more information and pricing, please call +44(0)20 7691 8800 or download our brochure:

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