The Zürich-based coffee grinder specialist has signed new distribution agreements across 17 markets as part of efforts to improve the global accessibility of its Mahlkönig, Anfim, Ditting and HeyCafé brands
Hemro Group owns the Mahlkönig, Anfim, Ditting and HeyCafé coffee grinder brands | Photo credit: Mahlkönig
Hemro Group has partnered with new distributors to expand the availability of its Mahlkönig, Anfim, Ditting and HeyCafé coffee grinder brands in global markets.
The Swiss group of companies has partnered with BaristaEquip, Chris' Coffee and Clark Core Services in the US, JAKSU in Argentina, Altatec in Paraguay, SIDASA in Guatemala and has expanded its existing partnerships with Suministros Y Servicios in Honduras and Suministos Café in El Salvador.
In Europe, Hemro Group has announced new partnerships with Barcelona-based coffee machine manufacturer Espressomat for distribution in Spain, Stoll Kaffee AG in Switzerland, Röststätte Berlin in Germany and Sana Trading in Italy.
Additionally, the group has partnered with Primulator AB, a well-established coffee equipment and accessories supplier in Scandinavia, for Mahlkönig distribution across Sweden.
Alongside distribution agreements in Romania, Turkey, Moldova, Uzbekistan and parts of West Africa, Hemro Group will also work with Best Friend of Barista, a Ukranian coffee equipment and accessories supplier to grow its Mahlkönig and HeyCafé brands across Eastern Europe.
“We are thrilled to welcome such trusted and experienced distributors in the coffee industry to our global network. These new partnerships will help us make all four of Hemro Group’s coffee grinder brands accessible to more people and provide customers with the best after-sales support and technical service,” Hemro Group said in a statement.
Hemro Group said it experienced ‘enormous development’ in 2022, realising record ‘growth for all brands and business units’ despite a challenging economic climate.
The group of companies relocated its Zürich headquarters in February 2023 to enhance its product innovation and its ability to ‘build coffee knowledge’. The site hosts approximately 50 head office employees and features a new Hemro Innovation & Technology facility and ‘creative laboratory space’ to improve the company’s research and development activities.