Golden Donuts Sdn Bhd commenced its Dunkin' rebrand across Malaysia in 2019 | Photo credit: Dunkin'

Dunkin’ has reached its 100-store milestone in Malaysia with a new outlet at the Kota Kinabalu International Airport (KKIA) in Sabah. 
 

The US coffee chain, which opened its first store in Malaysia in Kuala Lumpur in 1987, said the new 1,800sq ft site is its largest in the country to-date. 

Dunkin’ is operated across Malaysia by Golden Donuts Sdn Bhd. The franchisee’s Managing Director Peter Yu said the milestone was a testament to Dunkin’s global rebranding in 2018 which saw the chain drop ‘Donuts’ from its name and positioned the brand as more coffee centric.  

Golden Donuts Sdn Bhd commenced the rebrand across Malaysia in 2019, offering a wider range of coffee beverages to customers, including cold brew, and initiatives aimed at younger consumers, such as delivery and e-commerce platforms. 

The franchisee partners with GrabFood and Foodpanda on delivery across Malaysia and joined e-commerce platform Shopee to tap into online customers in 2019, selling Dunkin’ branded whole bean coffee and merchandise. 

“This initiative is the extension of our coffee-forward direction, marking a transformation that underlines a warm and welcoming café-style approach that prominently puts Dunkin’s coffee culture in the spotlight with new handcrafted espresso offerings. The opening of this newest outlet in KKIA marks the biggest milestone yet for Dunkin’ by far since we embarked on our rebranding locally in 2019, which has progressively expanded to more outlets nationwide, both in East and West Malaysia,” he said.  

World Coffee Portal research forecasts the Malaysian branded coffee shop market will exceed 2,750 outlets by 2025, led by the expansion of coffee-focused chains.