As Managing Director and Vice President of Starbucks’ coffee trading division, Berron will oversee the coffee chain’s vast green coffee supply chain globally, including transportation and quality
Starbucks buys approximately 3% of the world’s annual coffee production | Photo credit: Starbucks
Starbucks has appointed Andres Berron as Managing Director and Vice President of Starbucks Coffee Trading Company.
In the strategic leadership role, Berron will be responsible for Starbucks’ coffee trading division’s green coffee supply chain, including transportation, ethical sourcing and quality assessment.
Starbucks, the world’s largest coffee chain with more than 36,000 outlets globally, buys approximately 3% of the world’s annual coffee production, sourced from more than 400,000 farmers across 30 countries.
Berron has worked for Starbucks Coffee Trading Company since May 2016, most recently as Director of Trading and Traffic where he led on ethical sourcing, supplier relationships, risk management and green coffee and cocoa distribution globally.
He also oversaw Starbucks’ Coffee and Farmer Equity (C.A.F.E.) Practices, a set of ethical sourcing standards launched by Starbucks in 2004 to measure coffee farms against select economic, social and environmental criteria.
A Starbucks spokesperson said: “His [Barron’s] expertise and leadership during the most tumultuous time in modern supply chain and coffee market history proved invaluable in managing risk and ensuring the continued and uninterrupted supply of the highest-quality, ethically-sourced coffee to our global network. His in-depth knowledge and experience of the coffee trade has enabled us to service both our suppliers and customers at the highest possible level.”
Founded in 2002, Starbucks Coffee Trading Company is headquartered in Lausanne, Switzerland.
Barron replaces Tim Scharrer who left Starbucks in October 2022 to join Swiss coffee trader Volcafe as Chief Operating Officer and Regional Director for Europe & East Africa.