The Texan bakery café chain is seeking to enter the US states of Georgia, Maryland and Virginia in 2023 after opening 14 new stores last year
Shipley Do-Nuts operates approximately 340 stores across the US | Photo credit: Shipley Do-Nuts
Shipley Do-Nuts is projecting double-unit growth this year compared to 2022, with development agreements in place to bring the bakery café chain to at least three new US states.
The Texas-based company said it opened 14 new outlets in 2022 and signed 11 multi-unit franchise agreements which will add nearly 100 sites to its new store pipeline.
With approximately 340 stores across the US, Shipley Do-Nuts will launch for the first time in Georgia, Maryland and Virginia in 2023 and is seeking to expand its footprint across Colorado, Oklahoma and Florida.
The bakery café chain will also introduce a new loyalty programme across all its stores in 2023, following a strong trial in its corporate-owned Houston outlets last year.
In January 2022, Shipley Do-Nuts announced an ambitious expansion target to add more than 350 outlets to its store portfolio over the next five years.
“We will remember 2022 as a banner year for Shipley. We had a tremendous amount of interest in the brand from experienced, multi-unit operators who will accelerate our growth in new and existing markets. We've been working fast and furious to upgrade our offerings and guest experience as we introduce the Shipley magic to new generations and regions and continue to build upon this momentum in the new year,” said Clifton Rutledge, CEO, Shipley Do-Nuts.
Founded in 1936, Shipley Do-Nuts faces fierce competition in an increasingly crowded food-focused US coffee shop market.
World Coffee Portal data indicates that the US food-focused branded coffee shop market increased by more than 60 stores in the 12 months ended September 2022.
Panera Bread, Cinnabon, Krispy Kreme, Duck Donuts, Paris Baguette and TOUS les JOURS all increased their US footprint in 2022, with JAB Holding-managed Panera Bread now operating more than 2,170 outlets.
Currently comprising approximately 7,100 outlets, World Coffee Portal predicts the US food-focused segment exceeding 7,600 stores by 2027.