Serafin, who has worked at the Italian coffee machine manufacturer since 2000, undertakes responsibility for the business’ operations globally following a fall in revenues during the second half of 2022
Nicola Serafin first joined the De' Longhi Group in 2000 | Photo credit: De'Longhi Group
Treviso-based De’Longhi has announced the appointment of Nicola Serafin to the new position of General Manager, reporting directly to CEO Fabio de' Longhi.
The Italian coffee machine and appliance manufacturer said Serafin’s appointment is an essential step in guaranteeing De’Longhi’s long term growth and profitability.
De’Longhi said Serafin will take responsibility for operational management on a global level.
Serafin joined the De' Longhi Group in 2000, holding responsibilities for research and development activity since 2012 before becoming Chief Operating and Technology Officer in September 2016.
“The definition of this new organisational structure represents the optimal solution to ensure continuity, coherence and stability in the management of the Group,” said Fabio de’ Longhi, who
was appointed CEO in September 2022 following the departure of Massimo Garavaglia in June.
In August 2022, the Italian appliance manufacturer said demand for household coffee machines had slowed following a boom in at-home coffee consumption during the pandemic.
In November 2022 De’Longhi achieved revenues of €683.8m ($702.2m), a fall of €34m ($35m) compared to the same period in 2021.