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TOUS les JOURS credits strong seasonal trade for robust 2022 US sales

The South Korean bakery café chain, which is targeting 100 stores in the US by 2030, says strong tradinf during holidays and national celebrations boosted its full-year results for 2022

TOUS les JOURS opened 14 new stores in 2022 to reach 86 outlets nationwide | Photo credit: TOUS les JOURS

The US division of the South Korean bakery café chain TOUS les JOURS has reported significant sales growth, outlet expansion and brand momentum in 2022.  

The California-based company said same-store sales last year increased 14% on the previous 12 months while total system sales grew 30% compared to 2021. 

TOUS les JOURS cited holiday promotions as driving revenue growth, with sales of seasonal, limited-time items across Valentines Day, Halloween, Thanksgiving and Christmas increasing 17% compared to the previous year.  

The bakery café chain’s holiday collections achieved a 45% increase in year-on-year distribution and 23% growth in-store. 

TOUS les JOURS opened 14 new stores and entered five new US states in 2022 to reach 86 outlets nationwide. The company has also signed 47 store development agreements and expects to open at least 20 new sites this year, surpassing its 100-store milestone before the end of 2023

“Our 2022 success is a resounding testament to the hard work and consummate dedication of our talented corporate team and the growing number of TOUS les JOURS franchisees who see tremendous promise in our acclaimed brand and limitless potential in our business model. I am extremely proud to lead TOUS les JOURS in the US, especially since we feel more confident each day that our goal to be the number one bakery chain in the country by 2030 is achievable, which continues to motivate us and propel us forward,” said Tony Hunsoo Ahn, CEO, TOUS les JOURS. 

Founded in South Korea in 1997, TOUS les JOURS operates more than 1,650 stores globally.  

The company began franchising in the US in 2004 and is targeting 100 stores across the country in 2023, and 1,000 by 2030. 

TOUS les JOURS competes with fellow South Korean bakery café chain Paris Baguette which is seeking to double its US outlet growth rate in 2023 following robust trading last year. 

The US division of Paris Baguette currently operates 120 outlets across the US and is targeting at least 60 new stores and 130 franchise agreements over the next 12 months. 

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